Sales Systems
The Sales Systems are built in two ways: through brand collaboration (Sell-In Systems) or through the collaboration of commercial entities (Sell-Out Systems).
In most cases, both offer information about value, tendencies, market participation, category-level pricing, subcategories, brands and products. These systems help our clients understand the dynamic between categories, the impact of new products and advertising, the impact that the brand and product lines have in the overall market as well as in their pricing, reach of distribution and other aspects.
Sell-In Systems
These are systems that compile sales data of a category’s main brands and their different distribution channels.
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See solutions we offer
Sell-Out Systems
These systems are based on information from commercial entities and consumption centers: they compile sales information of a specific category from a representative sample of commercial entities and consumption centers.
Currently, we have the participation of more than 1,000 points-of-sale in Latin America that represent the main distribution channels of the sectors we measure.
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Currently, we have the participation of more than 1,000 points-of-sale in Latin America that represent the main distribution channels of the sectors we measure.
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Consumer Research
Consumer research studies are developed with samples that represent consumers in relevant categories in key cities. The goal is to observe and measure consumer behavior variables.
We generate indicators associated with consumers’ socio-demographic profiles, attitudes, purpose for buying, reasons behind consumption, ways and frequency of use, preferences, behavior tendencies and others.
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We generate indicators associated with consumers’ socio-demographic profiles, attitudes, purpose for buying, reasons behind consumption, ways and frequency of use, preferences, behavior tendencies and others.
See the solutions we offer