Other SOLUTIONS
Benchmarking
BRAND DEVELOPMENT
INDUSTRY DRIVERS
IDENTIFICATION OF OPPORTUNITIES
BY POINT OF SALE
BY POINT OF SALE
DISTRIBUTION PLANNING
SALES FORCE ORGANIZATION
Industry Drivers
The dynamics in our industry depend and are driven by the combination of different market variables including:
- Prices
- Launches
- Promotions
- Distribution
- Advertising
Our system allows us to measure the impact that these variables have in the market we are analyzing; and it describes de general industry drivers as well as what drives the brands that are considered direct competitors. We can, of course, provide additional insights such as the number of products that are part of such brands’ portfolios and their prices.