Who are We?
LBR is a Mexican company founded in 2010 with the participation of the NPD GROUP. NPD is a world leader in market research for the Beauty Industry with presence in the United States, France, Italy, Spain and the United Kingdom.
LBR is committed to strengthen the market research in the Fragrance and Cosmetics markets in the Latin America region.
See Information Sources
What do We Do?
Our job consists mainly of providing reliable data with the objective of helping companies understand the market they are operating in, identify opportunities within it and make better marketing decisions that relate to:
- Category Management
- Advertising and Promotion
- Product Distribution
- Sales Force
- Market Strategy
- New Product Launch and Development
We currently offer a wide portfolio of products and services that help us answer questions like: what is being bought, where, by whom and why.
We work for Fragrance and Cosmetics industry, we have a variety of clients such as manufacturers, distributors and businesses that participate in the industries we measure.