Other SOLUTIONS
Benchmarking
BRAND DEVELOPMENT
INDUSTRY DRIVERS
IDENTIFICATION OF OPPORTUNITIES
BY POINT OF SALE
BY POINT OF SALE
DISTRIBUTION PLANNING
SALES FORCE ORGANIZATION
Brand Development
We support our clients in identifying the existing opportunities to strengthen their brands by deepening their performance and relevancy in the categories and subcategories within the market.
Our analysis indicates the importance of the different subcategories as well as their evolution rate. From that point on, we can identify the products that move that segment of the market, the way they contribute to the performance of their brands, their sales prices and how they are supported by different promotions.